"Before the days of brand awareness campaigns and digital marketing, a game’s only source of advertising was often limited to the box artwork you’d see on high street shelves. With early game graphics offering little visual interest, it fell to the packaging to conjure up engaging images of deep space battles, medieval knights and wizards, explosive military operations, and monstrous alien creatures. And every cover had to be hand-crafted by an artist using traditional media – often with a short deadline and the vaguest of briefs. The Art Of The Box features 26 biographies of those artists who, at some point in their careers, found themselves illustrating video game packaging, including Bob Wakelin, Steve Hendricks, Ken Macklin, Tom DuBois, Steinar Lund, Marc Ericksen, Julie Bell and Susumu Matsushita among many others. Some artists created just a handful of covers over a short period; others were instrumental in developing the look and feel of video game brands, such as Ocean Software, Konami and Capcom. But all have their left an indelible mark on the industry, with sumptuous pieces of original art, many of which now command high prices on the collectors’ market. With artists from the UK, Europe, North American and Japan, The Art Of The Box encompasses the full gamut of game packaging illustration, from the early days of Atari’s iconic VCS box art, to modern-day collaborations between designers, CG artists and game developers for the latest AAA games. Each biography is accompanied by lavish, full-colour box artwork, supplied by the artists themselves, and each piece is presented without the usual logos and retail elements, so you see each piece as the artist intended."--Provided by publisher.